Using The Parent Exchange logo
The spark-heart mark stands for one thing: a parent handing another parent something genuinely useful. These rules keep it recognisable everywhere it shows up — your listing covers, newsletters, pins and printables.
Guidelines version 1.0 · last updated August 2026
Light backgrounds
The primary set. Use these on cream, white or any pale surface.
Lockup — light background
Terracotta mark, navy wordmark. The default on cream and white.
Mark — light background
Solid terracotta heart with the cream spark knocked out.
Badge — light background
Cream circle, terracotta heart. App icons, avatars, PDF covers.
Dark mode
Swap to these anywhere the background is navy, near-black or a dark photo — they hold the same contrast the light set has on cream.
Lockup — dark mode
Terracotta mark with a cream wordmark for navy and dark themes.
Mark — dark mode
All-cream heart. Use when terracotta on dark feels too low-contrast.
Badge — dark mode
Terracotta circle, cream heart. Holds contrast on dark app rows.
Do
- Use the horizontal lockup wherever there is room; fall back to the mark alone in tight spaces.
- Keep clear space around the lockup equal to the height of the spark inside the heart.
- Place the light (cream) lockup on navy, terracotta or dark photography.
- Scale proportionally — always drag from a corner, never a side handle.
- Say your resources are “available on The Parent Exchange”.
Don't
- Don't recolour the heart or the spark, or add gradients, glows and drop shadows.
- Don't stretch, squash, rotate, outline or crop the mark.
- Don't fill the spark — it must always read as the background colour showing through.
- Don't set the lockup on a busy photo without a solid or blurred panel behind it.
- Don't use the mark as your own shop avatar or imply the marketplace made your resource.
Clear space and minimum sizes
The dashed frame is the minimum clear space: the height of the spark inside the heart, on all four sides. Nothing — text, borders, other logos — enters it.
- Horizontal lockup
- 160 px wide on screen · 32 mm in print
- Mark on its own
- 24 px · use the badge below 24 px
- App badge
- 16 px — the badge is drawn to stay legible at favicon size
16px24px40px64pxColour
Three colours carry the brand. The mark is only ever terracotta, cream or a single ink for print.
Terracotta
#DF7F78 · The mark, buttons and accents
Navy
#1B2440 · Wordmark, headings, dark backgrounds
Cream
#FBF6EE · Backgrounds and the spark knockout
Printable cover templates
Print-ready PDF covers built on the badge mark. Drop your artwork into the dashed frame, replace the title and shop name, and your printable opens with a cover buyers recognise.
US Letter cover
8.5 × 11 in portrait — the default for North American printables.
A4 cover
210 × 297 mm portrait — for UK, EU and AU buyers.
Square cover
8 × 8 in — good for card decks, activity packs and Pinterest pins.
Questions and permissions
These guidelines sit on top of the brand licence — read the full terms on the brand assets page or in LICENSE.md inside the kit. For anything the rules don't cover (merchandise, paid ads, press), ask first through the Creator Agreement contact route.