Brand assets
Everything you need to promote your listings and tell buyers where your resources live. Use these files in your listing images, newsletters, Pinterest pins and social posts — no permission needed, as long as you follow the licence and usage policy below.
Includes every logo, mark, monochrome variant, social card, favicon set and the written brand guidelines — plus the licence as LICENSE.md. About 3 MB.
Logos
Transparent PNGs. Use the primary lockup wherever it fits.
Brand mark
The icon on its own, for small spaces like avatars, stickers and watermarks.
Brand mark
Single-colour terracotta heart with a discovery spark
App badge
Heart inside the rounded cream badge — app icons, avatars
Mark — navy
Single colour, for light backgrounds
Mark — white
Single colour, for dark or terracotta backgrounds
Monochrome
Single-colour lockups for photos, print and anywhere the full-colour mark would clash.
Social and email
Ready-sized cards for link previews and email headers.
Dark mode and cover templates
Cream-on-dark logo variants and print-ready PDF cover templates for your printables live on the guidelines page, alongside clear-space and minimum-size rules.
Colour palette
Terracotta
#D4796A · Mark, buttons, accents
Navy
#1B2440 · Wordmark, headings, body text
Cream
#FBF6EE · Backgrounds
Muted navy
#5C6480 · Secondary text
Border sand
#EADFD4 · Borders and dividers
Typography
- Fraunces
- Headings and the wordmark. Weights 600–700.
- Nunito Sans
- Body copy and interface. Weights 400–700.
Both are free on Google Fonts, so you can use them in your own listing graphics.
Quick usage rules
- Leave clear space around the lockup equal to half the height of the mark's oval.
- Use the white monochrome lockup on terracotta or navy backgrounds.
- Minimum lockup width is 160px on screen — below that, use the mark on its own.
- Don't recolour, stretch, rotate or add effects to the mark.
- Say your resources are “available on The Parent Exchange” — please don't imply the marketplace endorses or authored your resource.
Full terms are in the licence below and in LICENSE.md inside the kit.
Licence and usage policy
Version 1.0 · last updated August 2026
The Parent Exchange logo, brand mark and social kit are our trademarks. Creators with an active account get a free, worldwide, royalty-free, non-exclusive and revocable licence to use them to point buyers at resources listed on The Parent Exchange. You may not modify the marks or use them in a way that suggests we made, own or endorse your resource.
You may
Without asking us first, for as long as your creator account is in good standing:
- Use the logo, mark and monochrome variants to say your resources are “available on The Parent Exchange”.
- Include the assets in your own listing images, mockups, newsletters, blog posts, Pinterest pins, social posts, videos and printed flyers.
- Use the supplied social cards and email header logo as-is in link previews and email templates.
- Scale the files proportionally, and place them on cream, white, navy or terracotta backgrounds using the matching variant.
- Use Fraunces and Nunito Sans in your own graphics — both are licensed under the SIL Open Font License and are not ours to restrict.
You may not
- Recolour, redraw, stretch, rotate, crop, outline, add shadows or effects, or combine the mark with other logos into a new lockup.
- Use the marks in your own logo, brand name, product name, app icon, domain name, social handle or paid ad keywords.
- Imply that The Parent Exchange authored, reviewed, endorses, sponsors or guarantees your resource, or use wording like “official”, “partner” or “certified” unless we have agreed to it in writing.
- Use the assets on resources or pages that are not listed on The Parent Exchange, or to sell the same files elsewhere.
- Use them alongside content that is unlawful, hateful, sexual, harmful to children, or that breaches our Creator Agreement.
- Register, claim or file for trademark, copyright or design rights in the marks or anything confusingly similar.
- Sell, sublicense or redistribute the asset files themselves as a product, template pack or design resource.
How to keep it correct
- Clear space: leave a margin around the lockup equal to half the height of the mark's oval.
- Minimum size: 160px wide on screen for the full lockup — below that use the mark on its own.
- Use the white monochrome lockup on terracotta, navy or photography; never put the full-colour mark on terracotta.
- Keep the file transparent PNGs transparent — don't flatten them onto a coloured box that clips the mark.
- Credit format we prefer: “Available on The Parent Exchange” with a link to your listing or creator page.
The fine print
- Ownership: the marks, the wordmark and the social kit stay the property of The Parent Exchange. This licence transfers no ownership and grants no rights beyond those listed above.
- Revocable: we can withdraw this licence at any time, in writing or by publishing an updated policy. If we ask you to stop, remove the assets from anything you control within 14 days.
- As-is: the files are provided without warranty. You are responsible for how you use them and for any claims arising from your own materials.
- Changes: we may update this policy. The version in the kit you downloaded applies until you download a newer one.
- Questions or a use case not covered here — including press, partnerships and co-branding — email brand@theparentexchange.com before you publish.
This policy sits alongside the Creator Agreement. Every kit download includes the same terms as LICENSE.md.